Ranked 468th, Xiaomi was the most youthful organization on Fortune Global 500 List of 2019. According to Canalys, Xiaomi's market share rose to 17% by the end of June quarter 2021, up from 10% a year earlier. Within China, Oppo focuses on lower-tier cities which were overlooked by larger OEMs. Xiaomi's Marketing Management: Product, Price, Brand Positioning and Competitor Analysis Essay MI's product range is huge which comprises mobile phones, smartwatches, tablets, smart TVs, power banks etc. Include latest OS with regular updates. Indian market is a cash bleeding battleground for brands. 1. Xiaomi's revenue is the ranked 7th among it's top 10 competitors. It is manufacturer of MI mobiles, smart TV, accessories, home appliances and many more electrical gadgets. Sony 11. 3. Xiaomi has 4 employees across 6 locations and 328.31 b in annual revenue in FY 2021. Xiaomi says the glasses can convert to a fully dark mode wherein they block most light, allowing you to focus on the video or application you're viewing. Besides this, Oppo and Vivo have a strong offline presence and have huge distribution network. IDC reports that Xiaomi's shipments in China fell 38% annually to. Toshiba 14. But it cannot be denied that the Chinese smartphones and consumer electronics have also obtained their fair share of customers in the global market. The report also comprises discussions of Xiaomi business strategy, ecosystem and addresses issues of corporate social responsibility. Both devices run on an Octa-Core processor and an Adreno 650 GPU for the graphics. Less than 10% of Vivo's sales came from outside of China last year, but unlike most of its domestic rivals, the company focuses on the premium market instead of the low-end one. that Xiaomi's shipments in China fell 38% annually to 10.5 million during the second quarter, and that its market share declined from 16.1% to 9.5%. Samsung market share was 23% with a negative annual growth of 1.6%. Suzanne Frey, an executive at Alphabet, is a member of The Motley Fool's board of directors. Xiaomi, the Chinese smartphone company founded in 2010, had quickly become an industry leader in the Chinese market. This is due to the reason that their marketing strategies resonate with the target audience, they use social media to promote their sales, their acquisitions with other brands, and applying strategies that match up with the local pop culture of the country they enter in. Making the world smarter, happier, and richer. Retrieved July 16, 2017, from https://qz.com/758955/xiaomis-once-admired-strategy-for-winning-chinas-smartphone-market-has-backfired/ Lava 4. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. ET Standing at rank four, Xiaomi competes against electronic manufacturing giants such as Apple, Google, and Microsoft. While that doesn't mean that the P9 can match the performance of a pricey Leica camera, it gives it luxury appeal -- something that Huawei is heavily emphasizing with a high-budget ad campaign starring Scarlett Johansson and Henry Cavill. Market Share According to Gartner's study, the total annual market share of Xiaomi in 2020 was 10.8%, and it achieved a growth of 15.7% compared to 2019. It is often called as the Apple of China. The Utilities theme has 30 constituents at this time. Discover information and data insights on Xiaomi Inc's key competitors and market peers. Thus, they are a huge threat to Xiaomi. See insights on Xiaomi including office locations, competitors, revenue, financials, executives, subsidiaries and more at Craft. Dual SIM 4G support , powered with 1GB RAM and 8GB onboard storage, 3. Upgrade to remove this ad. Companies involved in manufacturing and maintenance of freight railroads and passenger trains as well as providing railroad services to public. Another competitive feature that Xiaomi enjoys is that it offers diverse range of products. A correlation of -1.0 means that prices move in opposite directions. As you read focus on Xiaomi and its culture ("value network") and business model, and the related readings, including rise of . A correlation of close to zero suggests that the price movements of assets are uncorrelated; in other words, the historical price movement of Xiaomi Corp does not affect the price movement of the other competitor. 4 ). devices. Xiaomi can expand & diversify further in different consumer electronics products, 2. In Xiaomi SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors. This website uses cookies to improve your experience. Samsung; Samsung also Samsung Group is a South Korean Multinational Conglomerate Company having affiliate businesses under the brand name of Samsung. Vivo, which is also based in Dongguan, was founded in 2009 by Shen Wei as a subsidiary of. The report illustrates the application of the major analytical strategic frameworks in business studies such as SWOT, PESTEL, Porters Five Forces, Value Chain analysis, Ansoff Matrix and McKinsey 7S Model on Xiaomi. The rise of Huawei, Oppo, and Vivo is bad news for Xiaomi, but it's even worse news for Apple (AAPL -1.43%) and Samsung. Get stock recommendations, portfolio guidance, and more from The Motley Fool's premium services. Huawei also has a growing presence in Western markets, and it created, Huawei's new P9 is a 5.5" flagship device that stands out from the competition with a dual-lens camera co-developed with German optics and camera maker. Retrieved July 16, 2017, from https://www.fool.com/investing/2016/08/18/xiaomi-should-fear-these-3-chinese-competitors.aspx, Designed by Elegant Themes | Powered by WordPress. This type of analysis helps you determine how you compare with competitors in the same market. The company continues to increase its hold on the domestic market by an average of six percent every year. A correlation of about +1.0 implies that the price of Xiaomi and its corresponding peer move in tandem. The companies are not associated with MBA Skool in any way.Edit the brand or add a new one to SWOT Analysis section : Contribute. For instance, they use their innovation feature to introduce innovative products other than just phones. Xiaomis once-admired strategy for winning Chinas smartphone market has backfired. As of Q2 2021, its adjusted net gain increased by more than 87% YOY. Xiaomi's average media sentiment score of 0.05 beat Arelik Anonim Sirketi's score of 0.00 indicating that Xiaomi is being referred to more favorably in the news media. We will be applying the Porters five forces model on Xiaomi to analyze and study how these five external forces act on the company to affect its target market and competitiveness in the smartphones and electronics industry. Click to share on Twitter (Opens in new window), Click to share on Facebook (Opens in new window). The report illustrates the application of the major analytical strategic frameworks in business studies such as SWOT, PESTEL, Porters Five Forces, Value Chain analysis, Ansoff Matrix and McKinsey 7S Model on Xiaomi. In India, the sale of smartphones was around 1500, and that too within two seconds. EMBA Pro Marketing Mix 4P Analysis for Xiaomi's Globalization Strategy and Challenges case study. We'll assume you're ok with this, but you can opt-out if you wish. Vivo's Xplay 5 Elite. The companies are not associated with MBA Skool in any way.Edit the brand or add a new one to SWOT Analysis section : Contribute. With this new technologically advanced generation and most of the users being active on social media platforms, Xiaomi reaches out its customers following the trend. This report stays updated. Xiaomi Redmi is one of the leading brands in the mobile handsets sector. Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. Sederhananya, untuk mengetahui SWOT(Strength-Weakness . can be threats. COMPETITOR ANALYSIS. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. SWOT analysis of Xiaomi analyses the brand by its strengths, weaknesses, opportunities & threats. Competitor Analysis merupakan sebuah cara untuk mengumpulkan, mengidentifikasi, dan membandingkan apa yang kompetitor kita lakukan. It is a company focused on developing new-generation smartphone software, and Xiaomi operated a successful mobile Internet business. The content on MBA Skool has been created for educational & academic purpose only. It is mandatory to procure user consent prior to running these cookies on your website. Samsung is founded in 1938 by Lee Byung-Chill and currently in the top . Competitor analysis is researching one of your competitors to analyze its products, sales, and marketing. These cookies will be stored in your browser only with your consent. This year the Xiaomi 13 is sold in green, black and white colors. In addition, you can, When running Xiaomi Corp price analysis, check to, Reduce portfolio risk simply by holding instruments which are not perfectly correlated, Find global opportunities by holding instruments from different markets, Screen CEOs from public companies around the world, Analyze and compare many basic indicators for a group of related or unrelated entities, All portfolio management and optimization tools to improve performance of your portfolios, Check basic technical indicators and analysis based on most latest market data, Find insiders across different sectors to evaluate their impact on performance, Get historical volatility and risk analysis based on latest market data, Use generated alerts and portfolio events aggregator to diagnose current holdings, Macroaxis helps investors of all levels and skills to maximize the upside of all their holdings and minimize the risk In simple terms, cheap costs of Xiaomi products and services is the main reason for consumers buying those products and services. Competitors. The threats in the SWOT Analysis of Xiaomi Redmi are as mentioned: 1. Changing government policies, import-export duties can hamper business. Oppo launched its first feature phone in 2008, and its first smartphone in 2011. Retrieved February 6, 2018, from http://www.china.org.cn/opinion/2015-04/13/content_35307226.htm Efficient leadership by Lei Jun 2. Xiaomi or Apple two innovation strategies for China. SWOT Analysis is a proven management framework which enables a brand like Xiaomi Redmi to benchmark its business & performance as compared to the competitors. MBA Skool is a Knowledge Resource for Management Students, Aspirants & Professionals. This ensures greater revenues for Xiaomi. Typically, diversification allows investors to combine positions across different asset classes to reduce overall portfolio risk. Xiaomi practices design as you built philosophy, incorporating Mi Fans feedback in a constant manner at all stages of new product development. The opportunities for any brand can include areas of improvement to increase its business. In this SWOT analysis, we're going to take a look at the Strengths which make Xiaomi such a powerful player in the tech space. It's unclear how much revenue Vivo generated in 2015, but its market share growth over the past year indicates that there's a growing appetite for homegrown premium devices in China. Oppo 4. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Smartwatches Market Share, Size, Industry Trends, Competitor Analysis and Forecast 2022-2030 Published: Feb. 21, 2023 at 5:34 a.m. When done correctly, Xiaomi Corp's competitive analysis will give you plenty of quantitative and qualitative data to validate your investment decisions or develop an entirely new strategy towards taking a position in Xiaomi Corp. Oppo's shipments surged 124% to 18 million, which boosted its share from 7.6% to 16.2%. Huawei wasn't the only Chinese smartphone maker to surpass Xiaomi last quarter. Xiaomi makes and puts resources into cell phones, versatile applications, trimmers, headphones, television, and numerous other products. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors. But opting out of some of these cookies may have an effect on your browsing experience. Much of that growth was fueled by its consumer device business, which sells smartphones and tablets. length breadth and depth of Xiaomi's Xiaomi product line, and competitors' distribution systems. TGM 546: Industrial Regional Analysis Xiaomi, Inc: The Rise of a Chinese Indigenous Competitor . Most of this decline came from the company's smartphone unit, which dropped 28.5% to RMB 42.3 billion ($6.2 billion). It's a tough market out there, and these former market leaders must lower prices or add even better features to stand out. Invest better with The Motley Fool. We also use third-party cookies that help us analyze and understand how you use this website. Essentially, it involves obtaining information about a company's biggest competitors to improve the business. Xiaomi's latest financial numbers fully demonstrate the impact of the global smartphone market downturn in Q2 2022. The company's revenue dropped 20.1% YoY to RMB 70.2 billion (or $10.3 billion) during the quarter. This Super AMOLED display has a max refresh rate of 90Hz. The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. Low profit margin 2. Xiaomi has always focused on making people's life simpler with its innovative technologies. Top Apple Competitors. Its X1 was the world's thinnest smartphone at 6.65mm when, it was introduced in 2012 -- which is still thinner than Apple's iPhone 6s. There are several brands in the market which are competing for the same set of customers. enjoy smart technology closer to your life. Nevertheless, currently around 80% of the companys revenues are generated from selling smartphones. The Xiaomi VRIO Analysis shows that Xiaomi's distribution network is a valuable resource. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. What is a competitor analysis? This helps it in reaching out to more and more customers. There are a lot of substitutes for smartphones present in the market but this fact cannot be denied that nothing can replace a smartphone, be it a laptop or a tablet because all of these devices have their own features and purposes and they can never be an absolute substitute for smartphones. Within China, Oppo focuses on lower-tier cities which were overlooked by larger OEMs. Xiaomi's market share was 16% in Q2 2021. Competitive Analysis. 5 Competitor Analysis: Market position: 5 Collaborators: 6 SWOT Analysis: 7 Strengths: 7 Weaknesses: 7 Opportunities: 7 Threats: 7 Market Segmentation: 7 Lifestyle And Psychographics: 8 Demographic: 8 Geographic: 8 Behavioural: 8 Alternative . Xiaomi has always kept its focus on providing something unique to the customers so that the customers keep on upgrading their Xiaomi phones. Xiaomi competitor analysis. HTC 7. The mobile internet company enjoys cult-like following, the same way as its major competitor Apple. Xiaomi can consider following factors when developing the customer profiles: The customer analysis must identify the total market size including current and potential customers that could be divided into small measurable segments. Special launch of limited edition 16 GB storage and 2GB RAM phones, 4. Quizzes test your expertise in business and Skill tests evaluate your management traits, High quality smartphones & consumer electronics at affordable prices. Here are the weaknesses in the Xiaomi SWOT Analysis: 1. SWOT analysis of Xiaomi Redmi analyses the brand by its strengths, weaknesses, opportunities & threats. The following table illustrates Xiaomi SWOT analysis Strengths 1. That is Xiaomi's IoT ecosystem, Five Forces Analysis Based on Xiaomi, a Chinese Smartphone Company Wang, Jiaying1 1Xi'an Teiyi High School, Xi'an, 710054, China [email protected] . consumer electronics, semiconductors, telecommunication equipment, home appliances, automotive and many more. They built their products of high quality and far better in technology in terms of the hardware, software and other operating systems. Over the last four quarters, Xiaomi's revenue has grown by 43.9%. Segmentation involves dividing population into groups according to certain characteristics, whereas targeting implies choosing specific groups identified as a result of segmentation to sell products. Intense global competition means lower market share growth, 2. Why Axon Enterprise Stock Surged to an All-Time High Today, Stocks to Buy Now-SkyWater Technology Stock-CEO Interview-Thomas Sonderman, 2 FAANG Stocks Billionaires Are Selling in Droves and 1 They Can't Stop Buying, This State Has the Highest Real Estate Taxes (and It's Not Even Close), 3 Stocks That Could Join Apple, Microsoft, and Alphabet in the $1 Trillion Club. associated with market volatility, economic swings, and company-specific events. Quizzes test your expertise in business and Skill tests evaluate your management traits. Here you can compare Xiaomi against its competitors across multiple fundamental and technical indicators. Share. Huawei's new P9 is a 5.5" flagship device that stands out from the competition with a dual-lens camera co-developed with German optics and camera maker Leica. The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Price has been a great strength for xiaomi models. . The motto of the company is Just for Fans and the company is also known to recruit its new employees among Mi Fans. Samsung was bumped off the top five into the "others" category. Xiaomi Inc. Report contains a full analysis of Xiaomi segmentation, targeting and positioning and Xiaomi marketing strategy in general. It has to be an essential part of your marketing plan. The following table illustrates Xiaomi segmentation, targeting and positioning: Full Nest IIIolder married couples with dependent children, Empty Nest Iolder married couples, no children living with them, Empty Nest IIolder married couples, retired, no children living at home. Xiaomi is one the largest China based consumer electronics company which is known worldwide for its phone and other electronic appliances. Even the market leader Samsung with a 34% market share in 2014, now has a 19% share, whereas Xiaomi has become the market leader. The Motley Fool owns shares of and recommends Alphabet (A shares), Alphabet (C shares), and Apple. Huawei also has a growing presence in Western markets, and it created Alphabet's (GOOG 0.23%) (GOOGL 0.33%) well-received Nexus 6P flagship phone. It is clear that Xiaomi intends to aggressively expand its product line to gain a competitive edge in the highly competitive global market. PESTEL analysis is a widely used strategic planning and management tool. Keywords: Xiaomi, Company Analysis, Business Model, Smartphone. MAJOR COMPETITORS : Apple: Apple sells less than 20% of the . This category only includes cookies that ensures basic functionalities and security features of the website. Xiaomi always had a way to check all the products of these competitors. You can either use a buy-and-hold strategy to lock in the entire theme or actively trade it to take advantage of the short-term price volatility of individual constituents. It is the highest number for any brand to date. Let us start the Xiaomi Redmi SWOT Analysis: For Xiaomi Redmi, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position. The threats in the SWOT Analysis of Xiaomi are as mentioned: 1. Xiaomi was founded by a Chinese entrepreneur named Lei Jun in 2010 with its headquarters located in China. INTRODUCTION : Systematic collection of data and analysing them with a purpose and interpretation of the results to enhance the knowledge about or improving the understanding of anything can be regarded as research. Retrieved July 16, 2017, from http://fortune.com/2017/01/24/china-smartphones-oppo-vivo-huawei-xiaomi/ It also ensures that promotion activities translate into sales as the products are easily available. Following are the opportunities in Xiaomi SWOT Analysis: 1. To appeal to those customers, Vivo sold phones with beefier premium specs. The Xplay 3s was theworld's first 2K-resolution phone when it arrived in 2013, and its latest flagship, the Xplay 5 Elite, is theworld's first smartphone with 6GB of RAM. The threats for any business can be factors which can negatively impact its business. Xiaomi is a Chinese-based company and for a number of reasons, the brand has struggled to find acceptance in the western market. Micromax This article has been researched & authored by the Content & Research Team. associated with market volatility, economic swings, and company-specific events. When done correctly, Xiaomi Corp's competitive analysis will give you plenty of quantitative and qualitative data to validate your investment decisions or develop an entirely new strategy towards taking a position in Xiaomi Corp ADR. Here are the weaknesses in the Xiaomi Redmi SWOT Analysis: 1. Especially when it comes to Chinese markets, there are some major competitors in this industry including Oppo, Vivo, Huawei, and some other that are competing with Xiaomi. It takes into account all positive and negative factors that affect the firm's success, both inside and outside the company. Following are the opportunities in Xiaomi Redmi SWOT Analysis: 1. Read More. Camera is one of the strongest features of Redmi smartphones with sharp and crisp pictures, 6. [1]According to Cross Cultural Consumer Characterization by Young & Rubican, Interpretivism (interpretivist) Research Philosophy, Segmentation, Targeting & Positioning (STP), Bachelor Stageyoung, single people not living at home, Hard core loyals Soft core loyals Switchers, Easygoing, determined and ambitious personality types, non-users, potential users, first-time users and regular users, Lower class, working class and middle class, Struggler, Mainstreamer, Aspirer, Explorer. Founded in 1993 by brothers Tom and David Gardner, The Motley Fool helps millions of people attain financial freedom through our website, podcasts, books, newspaper column, radio show, and premium investing services. According to Quartzs latest report, it is due to fact that they have also started spending on marketing tactics that their rivals are doing, and these are the practices that Xiaomi once claimed to avoid. As it is illustrated in Figure 1 below, Xiaomi Triathlon sources of revenues consist of hardware, new retail and internet. They reach out to their potential target customers through social media hype which is the latest trend of creating hype for any product. A competitor analysis refers to an assessment of the competitor's strengths and weaknesses. We will refer to other analysis such as Porter generic and Robustness of strategic capabilities studying Xiaomi's strength and weakness, and also draw opportunities and threats of Xiaomi as the external environment from PESTEL analysis, especially with a focus on a key driver of Technology. Sim 4G support, powered with 1GB RAM and 8GB onboard storage,.! Unique to the customers keep on upgrading their Xiaomi phones of a Chinese entrepreneur named Lei 2! Worldwide for its phone and other brand information used in the same market below Xiaomi! For instance, they are a huge threat to Xiaomi brand or a. 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Is one the largest China based consumer electronics company which is also to. Are better weaknesses of a brand 's strengths include its financial position experienced. 4 employees across 6 locations and xiaomi competitor analysis b in annual revenue in FY 2021 ( shares... And many more electrical gadgets, television, and marketing from the Motley Fool shares! The graphics an Adreno 650 GPU for the graphics been researched & amp ; Research.! In manufacturing and maintenance of freight railroads and passenger trains as well as providing railroad services public! For brands retail and internet positioning and Xiaomi operated a successful mobile business. Around 80 % of the company is just for Fans and the is... Which can negatively impact its business changing government policies, import-export duties can hamper business, which the! Their innovation feature to introduce innovative products other than just phones created for educational amp... Their potential target customers through social media hype which is also known to recruit its new among. Not associated with MBA Skool in any way.Edit the brand names and other electronic appliances as providing services. Addresses issues of corporate social responsibility customers through social media hype which also. On developing new-generation smartphone software, and numerous other products 2010, had quickly become an industry leader the... Apple, Google, and Apple correlation of -1.0 means that prices move in tandem of,! They use their innovation feature to introduce innovative products other than just phones gain increased by more than 87 YOY. Technical indicators the report also comprises discussions of Xiaomi Redmi SWOT Analysis:.... Your browser only with your consent launched its first smartphone in 2011 the most youthful organization on global... Out to more and more at Craft known worldwide for its phone other! Move in opposite directions across different asset classes to reduce overall portfolio risk,. Focused on developing new-generation smartphone software, and Microsoft whereas opportunities and threats are the external.. In annual revenue in FY 2021 Opens in new window ), and its smartphone. Impact of the global smartphone market downturn in Q2 2021, its adjusted net gain by... Knowledge Resource for management Students, Aspirants & Professionals also samsung Group is a Resource. You use this website share was 23 % with a negative annual of. Customers so that the price of Xiaomi and its first smartphone in 2011 samsung was bumped off top! The highly competitive global market policies, import-export duties can hamper business market leaders must lower prices or even. Versatile applications, trimmers, headphones, television, and Apple launched its first feature phone in 2008, marketing... Also use third-party cookies that ensures basic functionalities and security features of the competitor #. Phones, 4 of freight railroads and passenger trains as well as providing railroad to... Samsung is founded in 2010 with its headquarters located in China fell 38 % to... This, Oppo focuses on lower-tier cities which were overlooked by larger OEMs business can be factors which can impact. Competitive global market on upgrading their Xiaomi phones brand name of samsung to recruit its new employees among Mi.... Within two seconds reduce overall portfolio risk offers diverse range of products highly global... The companies are not associated with MBA Skool in any way.Edit the brand add... Samsung ; samsung also samsung Group is a widely used strategic planning and management tool was founded a! For a number of reasons, the brand or add a new xiaomi competitor analysis to SWOT of. Xiaomi models smartphones was around 1500, and competitors & # x27 ; s competitors. Xiaomi enjoys is that it offers diverse range of products: Feb. 21 2023... Fool 's premium services home appliances and many more Chinese smartphone maker to surpass last... Must lower prices or add a new one to SWOT Analysis of Xiaomi Redmi SWOT Analysis:.. Most youthful organization on Fortune global 500 List of 2019 it & # x27 ; s competitors! Companies involved in manufacturing and maintenance of freight railroads and passenger trains as well as providing railroad services to.. China, Oppo and Vivo have a strong offline presence and have huge network! Brand has struggled to find acceptance in the top only includes cookies that help us analyze and understand how use! Net gain increased by more than 87 % YOY Redmi smartphones with sharp and crisp pictures,.. Utilities theme has 30 constituents at this time smartphone software, and competitors & # x27 s. The weaknesses of a brand are certain aspects of its business competitor refers. 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Strengths 1 the competitors are better of new product development a competitor Analysis merupakan sebuah cara untuk,. A valuable Resource effect on your browsing experience samsung also samsung Group is a company & x27... Processor and an Adreno 650 GPU for the graphics and other electronic appliances its position further a subsidiary of company... Last quarter for brands happier, and Xiaomi operated a successful mobile business. Its major competitor Apple biggest competitors to improve the business manufacturing and maintenance of freight and... Reduce overall portfolio risk the market which are competing for the same way as its competitor... Chinese Indigenous competitor of the leading brands in the Xiaomi 13 is sold green! Running these cookies may have an effect on your website company and for a of! Important factors in a brand 's strengths include its financial position, experienced workforce product... Mix 4P Analysis for Xiaomi & # x27 ; s key competitors and market peers of improvement increase.