Smeal Chair Professor of Marketing Office: 482 Business Bldg., Phone: 863-3559, E-mail: [email protected] Office hours: T/TH 9:00-10:30 or by appointment Course objectives: This course will provide you with an introduction to marketing analytics.
Prospective students apply for admission to begin the program in the summer term. Learn the principles of business to business selling and its function in marketing strategy and the marketing mix; explore professional selling as a career option. The adoption of AI technology is rapidly increasing, and it is crucial to use it in daily activities to remain competitive. endstream
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This version: August 22, 2021. MS in Marketing Students study from world renowned faculties. I'm currently working with a mix of Bradley Wilson, Ph.D. na LinkedIn: Employee Experience Makes the Difference During M&A Activity Computer Application and IT Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for . An introduction to the changing world of a connected consumer. hb```f``e`a``md`@ +P7k)O5\xs300z-xvhf63mfJ3=h,`KGScFcG1w4ptp2h 132 0 obj
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Course Description Hn@~9H&ubG&Py
nqHQ{vg DW6C!%e==/ky_mxfKlnG(f At this time, all students in the program are registered in three mandatory classes and are given a list of required courses for the Fall and Spring semesters. Design and implementation of marketing strategies applied to domestic and global business challenges that span multiple industries complimented by a consumer packaged goods marketing strategic plan project. These core courses serve as a foundation and provide a rigorous grounding in marketing frameworks, concepts and strategies to prepare students for more advanced careers in marketing. The Master of Science in Business Analytics (MSBA) degree requires 33 units, taken in 3 semesters (with the flexibility of extending to 4 semesters): Fall, Spring, and Fall. 169 0 obj
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You will learn how to leverage AI technology and ChatGPT to enhance your marketing and sales strategies. We will discuss causal analysis, survey analysis using regression, textual analysis (sentiment analysis), and network analysis. Exploration of alternative branding strategies and marketing tools for brand development. Open to Marshall Ph.D. students only. <>
- Strong desire to learn and think critically and innovatively. Specialized Masters | USC Marshall Specialized Masters Customize your graduate business learning experience to your career goals, with 1-year to 18-month programs in business analytics, finance, marketing, innovation, social entrepreneurship, global supply chain management and more. USC Schedule of Classes Marketing 566: Marketing Analytics (3.0 units) Applications and models of marketing-related data analyses to the development of data-driven marketing strategies and making data-driven marketing decisions. Domestic students may pursue an internship immediately after the classes begin in the summer. 10, 2023, RollingDomestic students may submit after the final round but are strongly encouraged to submit earlierMay 15, 2023. Application, development, interpretation and implementation (in Excel and Tableau) of marketing metrics using case studies, data, and practitioner talks. You'll use a multi-channel approach to analyse and interpret data. endstream
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Practical hand-on projects in areas such as technology, biotechnology, healthcare, entertainment, sports entertainment and marketing start-ups provide students with opportunities to apply the classroom experience to the real world. Learning Objectives Upon successful completion of this course, students will be able to: 1. Graded CR/NC. Brilliant marketing is at the core of turning potential customers into loyal brand advocates. <>
Examines happiness and wellbeing in consumer culture. Students will be exposed to numerous professional development workshops, career simulations and one on one coaching to develop the right career development plan. *gBAt@eYq@'"%9*D$ %%EOF
Proposal, research and written report/paper required. - Team player with good communication skills. d_"Y"WjJg
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We would love to help you make the right decision for your graduate education by introducing you to all the benefits the program has to offer. Class Hours and Locations 16508R: 10am Tuesday/Thursday 16509R: 2pm Tuesday/Thursday Professor Yanhao "Max" Wei, Marketing Department, USC Marshall Ofce: HOH 306 . <>>>
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A Personalized and Global-Focused Curriculum. Additionally, you can connect with the president of the SAC on LINKEDIN. The program starts during the spring semester so that students are prepared to graduate with clear career goals and strategies. Complete enough units from the following list to total 30 units (required to complete the program). In our Student Perspectives profiles, we explore both current student and alumni perspectives on choosing to pursue a specialized Masters degree at USC Marshall and the overall impact of our program. BS Artificial Intelligence for Business (BUAI), MS Global Supply Chain Management (MSGSCM), Master of Business Taxation for Working Professionals (MBT.WP), GC in Optimization + Supply Chain Management, GC in Library and Information Management Online, Lloyd Greif Center for Entrepreneurial Studies (BAEP), Peter Arkley Institute for Risk Management, Randall R. Kendrick Global Supply Chain Institute, Lloyd Greif Center for Entrepreneurial Studies, Institute for Outlier Research in Business, Neely Center for Ethical Leadership and Decision Making. f0H:L`x ! 1>)k60>9_W`][Ll h$lUp\lB{q.`]lQuBCht8{? The USC Marshall Master of Science in Marketing Program (ranked 3rd in the nation QS World University Rankings) is designed to develop an in-depth knowledge of relevant and innovative marketing skills and techniques for prospective students interested in pursuing or enhancing their existing marketing careers. 112 0 obj
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Marketing (MKT) D class assignments for undergraduates available in HOH 331; phone (213) 740-5033. BUSINESS (UNDERGRADUATE) - Non-Marshall students may enroll in up to three (3) courses prior to be ing admitted to a Marshall major or minor. Role of advertising in the marketing mix: determining objectives, strategies, and plans from situation analysis through research and creative processes, media selection, and sales promotion. For more information about this program please fill out THIS FORM. The USC Career Center is open - in person and online - as always, all of our services and resources are available to you, . The Master of Science in Marketing Program begins in late May each year. Javascript is currently not supported, or is disabled by this browser. Dr. Diane Badame, MS Marketing Academic Director and Professor of Clinical Marketing. 2 0 obj
Graduate Certificate in the Business of Entertainment. 735 0 obj
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The Master of Science in Marketing with a concentration in Marketing Analytics provides the foundation to build the expertise and skills necessary for the future of marketing. For additional information, visit marshall.usc.edu/MSMkt. USC Sol Price School of Public Policy [email protected] Select Lectures and Class Exercises by: Yann Duzert, Ph.D. Director Guerreiro Ramos Joint Chair. We hope that you will become a part of our MS in Marketing Program and a member of the world-renowned Trojan family. The program provides tools, concepts, frameworks, critical thinking skills and practical hands-on projects in areas of interest that include entertainment, sports entertainment, luxury and lifestyle, technology, healthcare and marketing start-ups. <>/Metadata 1116 0 R/ViewerPreferences 1117 0 R>>
Studies the role of managing the selling function as part of the marketing mix; planning, implementing, and controlling sales force operations; critical issues in selecting, training, compensating and surpervising salespeople. 1 0 obj
Maximum units which may be applied to the degree to be determined by the department. The USC Marshall Master of Science in Marketing runs one year, or three semesters, for full-time students, beginning and ending in May. Work with R&D organization to design a new product or technology. The Business Analytics MBA major is designed to build deep competency in the skills needed to implement and oversee data-driven business decisions, including (i) collecting, managing and describing datasets, (ii) forming inferences and predictions from data, and (iii) making optimal and robust decisions. Digital Marketing Syllabus 2023 Digital Marketing Subjects 2.1 Introduction to Digital Marketing 2.2 Planning and Creating a Website 2.3 Search Engine Optimisation (SEO) 2.4 Search Engine Marketing (SEM) 2.5 Social Media Marketing 2.6 Content Strategy 2.7 Web Analytics 2.8 Email Marketing 2.9 E-commerce 2.10 Internet Marketing This diversity enhances our students classroom experience and allows them to learn from students of different backgrounds, nationalities and interests. Mar 2016 - Apr 20171 year 2 months. The Master of Analytics program teaches students the latest methods for data-driven decision making using tools such as: Data Analysis Optimization Risk Modeling Simulation The Industry These skills are used to solve complex business and industry problems in areas such as: Pricing and Finance Scheduling Risk Management Logistics & Supply Chain Exposure and Mentorship From Experts in the Marketing Field. %%EOF
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Proposal, field research, analyses and oral and written presentations. Review and discuss current research in Marketing. The Master of Science in Marketing Analytics (MSMA) is a STEM designated program designed to provide students with advanced and highly demanded training. 77 0 obj
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Homework submission guidelines and final project details can be found at the end of this syllabus. Your session has ended. Students are required to take 30 units to graduate. <>
This class examines how new product ideas are developed, test marketed, and, ultimately, brought to the marketplace. Provides experience in a student managed product team. <>
Learners will analyze data and build models with Excel, Data Studio, and create informative data visualizations with Tableau. Syllabus Info; 16546R: 033: Lecture: 2:00-3:20pm: Mon, Wed: 55 of 56 (4 on waitlist) Lan Luo: JKP104: PDF (211208 KB) Graded CR/NC. The Master of Science in Marketing Science requires two semesters of full-time study (fall and spring) at Columbia Business School. 1 0 obj
The Master of Science in Marketing Program prepares you to unleash the next generation of great ideas into the world. endobj
Applicants must satisfy the standard USC and Marshall graduate admission requirements. Graded CR/NC. The Master of Science in Marketing (Marketing Analytics) provides students with tools, concepts, frameworks and critical thinking and innovative skills needed for more effective development, enhancement and refinement of marketing techniques critical to the success of local and global businesses. Graded CR/NC. }+"xw:bozwxw|?GB7s!FWoUrAd^'~,+.a+q;J2J.SFONNh; f wzB{ Education. {[P %
Insights: We think you may be curious about the types of events that our SAC is organizing. We will study various Contact: We would love to tell you more about all things that SAC does. This course also provides students with the background needed to begin working in a marketing analytics position within a corporation, a consulting firm, or a marketing research firm. 3 0 obj
If approved, the replacement will be documented in the offer of admission. Theories and applications of consumer behavior in marketing; psychological, social, cultural and ethnic factors influencing consumer behavior. Instructions for faculty to add a syllabus or biography link. As well as, these fellow students are responsible for the organization of career and social events year-around that will make your experience at USC even more special, efficient and memorable. * You may EMAIL the SAC. 102 0 obj
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This course introduces students to marketing analytics through a wide range of analytical tools and approaches. 4 0 obj
your goals in mind. Let us know by taking a short survey. Students need to complete a minimum of ten full-term graduate-level courses (30 credits). Applications are submitted online through the USC Graduate Admissions application Website at gradadm.usc.edu. endstream
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We look forward to hearing from you. registration begins 3/1 . Looks like that page is missing. %PDF-1.5
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Advertising, Marketing, and PR; Architecture, Construction, and Design; Business Management and Administration; Computer Science and Information Technology; Presentations by faculty, visiting researchers, and advanced students. <>/XObject<>/ProcSet[/PDF/Text/ImageB/ImageC/ImageI] >>/Annots[ 11 0 R 14 0 R 15 0 R 16 0 R 17 0 R] /MediaBox[ 0 0 612 792] /Contents 4 0 R/Group<>/Tabs/S/StructParents 0>>
Marketing Analytics (3.0 units) Applications and models of marketing-related data analyses to the development of data-driven marketing strategies and making data-driven marketing decisions. Candidates can expect to publish research pieces on relevant market themes, construct bespoke investment solutions, and develop platforms and applications to better analyze client portfolios. %%EOF
Open only to Doctoral students. marketing data and analytics to make business recommendations and decisions. <>/ExtGState<>/Font<>/ProcSet[/PDF/Text/ImageB/ImageC/ImageI] >>/Annots[ 12 0 R 15 0 R 20 0 R] /MediaBox[ 0 0 612 792] /Contents 4 0 R/Group<>/Tabs/S/StructParents 0>>
(includes One-Year MBA, International MBA and Professional MBA) To obtain the certificate, students must take ALL of the following three courses: MGSC 790: Data Resource Management MGSC 777: Advanced Quantitative Methods in Business MKTG 708: Customer Relationship Management and Data Mining OR MKTG 723: Marketing Analytics D class assignments for undergraduates available in HOH; Phone: (213) 740-5033. BUSINESS (UNDERGRADUATE) - Non-Marshall students may enroll in up to three (3) courses prior to be ing admitted to a Marshall major or minor. - Careful time management to ensure keeping up with classwork and projects. The next event in line is a networking event with MBAs and USC alumni, which will provide direct access to representatives in the companies of the students interests. endstream
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Apply marketing research techniques and frameworks to collect data, conduct statistical analysis, and develop actionable insights to support marketing decisions. xHF~NG:KeJlUx*p_9/^=-*() Kbv@1A(gp#{~gaJ?7w0@Lu9c2XtGVwVN"KK NC4Gk2".=.cV7X%xUE;bFxveI/HXJJUx#/I@}R*/CnTfVy7^$t|FPKfp-ar,HJ2>gSV#C)JjP\H
hY*HABC9wA Fundao Getulio Vargas and USC Sol Price School of Public Policy [email protected] Office RGL 200Office Hours: By appointment. Our personalized curriculum that boasts two different specialities sets the USC MS in Marketing Program apart from other MS in Marketing programs by capitalizing on the depth and breadth of course offerings at the Marshall School of Business and the University of Southern California. USC Marshall houses seven academic departments that span the breadth and depth of a comprehensive business education. (1NGl\Bg'2uz#km_}39l..|pV^$EOA\}[SB^Y:bs|a1#zOAHok;@J`Rq
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, etc. USC Schedule of Classes Summer 2023. classes begin 5/17. University of Southern California Marshall School of Business | Copyright 2001 - 2023, Application Deadline: Jan. 20, 2023 (International students final deadline), Exam Deadline: Jan. 10, 2023 (International students final deadline), Domestic students may submit after the final round but are strongly encouraged to submit earlier. N31a\nZ{ endobj
The program provides exposure to a number of schools within USC such as Annenberg School of Communication and Journalism, Cinematic Arts, Keck School of Medicine, and the Price School of Policy and Planning. <>/XObject<>/ProcSet[/PDF/Text/ImageB/ImageC/ImageI] >>/Annots[ 11 0 R 19 0 R 20 0 R 21 0 R 22 0 R] /MediaBox[ 0 0 612 792] /Contents 4 0 R/Group<>/Tabs/S/StructParents 0>>
Complete Marketing Strategy (MBA 7600) first, then learn about consumer behavior, digital marketing, and the world of marketing . MKT 440: Marketing Analysis and Strategy (4.0 units) MKT 445: New Product Development and Branding (4.0 units) MKT 446L: Practicum in New Product Development (4.0 units) MKT 450: Consumer Behavior and Marketing (4.0 units) MKT 465: Global Marketing Management (4.0 units) MKT 525: Consumer Behavior (3.0 units) Did you find what you needed today? Research leading to the master's degree. Topics such as flow analysis, process automation, inventory control, capacity planning, and distribution network design are covered in this course. Our students become the members of one of the strongest alumni networks of the world The Trojan Network. Marketing analytics is the process of tracking and analyzing data from marketing efforts, often to reach a quantitative goal. ChatGPT is an AI-powered chatbot developed by OpenAI that can do anything from simple calculations to complex tasks . 0
The program is uniquely designed to hone analytical, digital and innovative marketing skills and to help you build comprehensive marketing expertise that can be applied to domestic and global businesses. Mentorship Program: Students have the opportunity to seek one-on-one mentorship with industry experts and dive deeper into the necessary skills and expertise required to succeed in the field of their interest. {Sx3p)y:sM>% ut;K;q-~Fy,F\IFXeXOiF`CnT%&2(hO!h\_sCeLh9![5?HgQf>oJwwyz)`}d3#)%p72>5D?r{+
0O1M@NV5FpWz (`fw.Q "*e.aI1+)FH.@dLW96[(IEEm|>moq>u&`zY>y`E3kab>yUqiMZn ;>OI %f[{@4>ZhGtq0&(@mcjt|O?10f=]L6{7oJ$I0" GbkW ] paD;h g*9p";~0CU>6Jg! {N)e)$A;o$D&If$C?, GsT}e#H!qgm"DF:u=oV5PU;g!F
qQ}A>h9.) HSMo@+SR%SGB`j63o7n1p(>8F0I# (d&BX m#7kfSo8k5}f.O)89)0hJXfe9Zq">D"w*PFU+O/9Ij{;_I1IG''+&'0%PJ6-#CDn]J0Gr(JH! MKT/DSO 566: Marketing Analytics Spring 2020 Tue and Thu 11-12:20pm in JKP 204 Tue and Thu 2-3:20pm in JKP 104 Professor: Kalinda Ukanwa, Ph.D. in Marketing (Quantitative) Office: Hoffman Hall (HOH) 321 Office Hours: Tue and Thu 3:30 - 4:30pm and by appointment Phone: (213) 740-1421 Email: [email protected] COURSE DESCRIPTION 153 0 obj
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Duplicates credit in the former DSO 566. %PDF-1.7
Program information None Learners will need a Gmail account to use Google Analytics and Data Studio. 2-3:20pm [email protected] 5-6:20pm (213) 740-2497 Marketing (MKT) USC Marshall School of Business Want to . Simon's MS in Marketing Analytics curriculum was carefully designed to ensure that every student graduates with a strong foundation in analytics and comprehensive marketing education rooted in foundational knowledge. endstream
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With our marketing analytics MSc you'll learn industry-specific skills to make strategic marketing decisions using data and evidence. U1no0TT>f"p;zRs?SiV
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